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If you're going to sponsor something, don't hold back: lessons on commitment...
I was lucky enough to jump across to Auckland last week (for meetings, I wasn't that lucky) where it wasn't hard to notice that there was a small rugby competition in progress. aside from the obvious...
View ArticleThe hate of expectation: Why we judge next more harshly than now, and why we...
we watched and discussed the above case study (or a version of it) at our weekly plannery-type meeting a few weeks back. whilst the tone of the discussion was generally positive, there was a nagging...
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The game of the movie or the movie of the game?: The opportunity of choosing...
"Several years ago in the video game industry the big buzz word was "transmedia". it was a term that was coined for original worlds and properties that spanned multiple venues, from the game to the...
View ArticleGet Up's 'It's Time' Ad gets on TV: How grass-roots movements are reversing...
breaking news courtesy of @mrbenjaminlaw of twitter fame (thanks Benjamin and Mimi), suggests that the above rather excellent and marvellous ad for Australian marriage equality has secured enough...
View ArticleLetting a little chaos in: Could understanding unpredictability make us...
so as a bit of a Chrimbo pressie I took up a year's subscription to the BBC's iPlayer offering on iPad. one of the first things that I got my teeth into was a documentary from a couple of years ago...
View ArticleNot by the hair on my chinny chin chin: Lessons from The Guardian on getting,...
so I've been roused from a bit of a blogging famine (not self-imposed) by the surfacing of a rather remarkably brilliant bit of storytelling on two fronts by The Guardian. on one hand, the above is...
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Another two bite the dust: Two very different victims of media wevolution as...
Encyclopedia Britannica and FHM to cease publication (images via Guardian and Mumbrella) news reached mediation last week of two very different publications that are set to cease print publication. at...
View ArticleAustralia's digital-fuelled cultural boom: Why established brands and...
the above video sets the context for a report released last week by Google and the Boston Consultancy Group, which has some rather interesting findings. the report's key findings are that Australia's...
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The Myth of Fragmentation: and the danger of failing to recognise that people...
a Scout Trooper with a fragmentation grenade: has no bearing on the post other than the fragmentation reference but any excuse ... source there's a very good opinion piece in this week's Adnews by...
View ArticleWhen Dove met Facebook: and the illusion of a schedule that controls what...
Dove's 'The Ad Makeover' campaign allows women to replace ads promoing low self esteem with something a little more positive John Hammond: You're right, you're absolutely right. Hiring Nedry was a...
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A Counterpoint for Cannes: Lessons from the Sundance Film Festival
so I was listening, as is my want, to Simon Mayo and Mark Kermode's Movie Review Podcast (which is very good btw) as they were live from The Sundance Film Festival which was visiting London. they were...
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A New Home for Mediation
hey there everyone. a very quick post to let you know that Mediation has a new home. after a bit of a rest I'm back up and running at cwstephenson.com ... please jump there to catch my latest...
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The game of the movie or the movie of the game?: The opportunity of choosing...
"Several years ago in the video game industry the big buzz word was "transmedia". it was a term that was coined for original worlds and properties that spanned multiple venues, from the game to the TV...
View ArticleGet Up's 'It's Time' Ad gets on TV: How grass-roots movements are reversing...
breaking news courtesy of @mrbenjaminlaw of twitter fame (thanks Benjamin and Mimi), suggests that the above rather excellent and marvellous ad for Australian marriage equality has secured enough funds...
View ArticleLetting a little chaos in: Could understanding unpredictability make us...
so as a bit of a Chrimbo pressie I took up a year's subscription to the BBC's iPlayer offering on iPad. one of the first things that I got my teeth into was a documentary from a couple of years ago on...
View ArticleNot by the hair on my chinny chin chin: Lessons from The Guardian on getting,...
so I've been roused from a bit of a blogging famine (not self-imposed) by the surfacing of a rather remarkably brilliant bit of storytelling on two fronts by The Guardian. on one hand, the above is...
View ArticleClik here to view.
Another two bite the dust: Two very different victims of media wevolution as...
Encyclopedia Britannica and FHM to cease publication (images via Guardian and Mumbrella)news reached mediation last week of two very different publications that are set to cease print publication. at...
View ArticleAustralia's digital-fuelled cultural boom: Why established brands and...
the above video sets the context for a report released last week by Google and the Boston Consultancy Group, which has some rather interesting findings. the report's key findings are that Australia's...
View ArticleClik here to view.
The Myth of Fragmentation: and the danger of failing to recognise that people...
a Scout Trooper with a fragmentation grenade: has no bearing on the post other than the fragmentation reference but any excuse ... sourcethere's a very good opinion piece in this week's Adnews by...
View ArticleWhen Dove met Facebook: and the illusion of a schedule that controls what...
Dove's 'The Ad Makeover' campaign allows women to replace ads promoing low self esteem with something a little more positiveJohn Hammond: You're right, you're absolutely right. Hiring Nedry was a...
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